Clik here to view.
If You Are Marketing To Tradesmen, Go Mobile
TRADESMEN INSIGHTS GOES MOBILE! Mobile web is huge. There are over 2.8 billion handsets in circulation. Far more mobile devices than PCs. It’s a global phenomenon. Beyond the numbers, there is vast...
View ArticleClik here to view.
Industrial and B-to-B Marketers Can’t Ignore Social Media Anymore
We need to realize that social media is not a fad. The faster B-to-B manufacturers realize that social media isn’t just for “consumers,” the better off they will be. Social media allows manufacturers...
View ArticleClik here to view.
Reach Tradesmen Using a Social Media Map
I don’t know about you, but when one of the times my wife and I have a disagreement, it is usually when we’re going somewhere new in the car, and of course I think I know where I’m going. When getting...
View ArticleClik here to view.
Time Out – 100 Thoughts on Marketing
Sometimes in this busy world, we need to take a “time out” just like we make our kids and grandkids do to slow down and think about what we’re doing. I recently read a post by Valeria Maltoni,...
View ArticleClik here to view.
Are You Using Content Marketing to Understand Your B2B Audience?
If you’re into social media, you’re doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person. This holds true no matter what type of marketing...
View ArticleClik here to view.
How Are You Integrating Email and Social Media?
In today’s market, everyone seems to be focusing on social media as the thing to do. Both social and traditional tactics have a place in your marketing plan. Inbound and outbound marketing must work...
View ArticleClik here to view.
Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?
Do you read industry blogs and wonder if your company should get involved in blogging? Blogging can be a valuable marketing tool that gives your organization a way to prove its expertise. In order to...
View ArticleClik here to view.
How Manufacturers are Managing Content Marketing: 7 B2B Insights
Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. The Content Marketing Institute and MarketingProfs recently published research on B2B...
View ArticleClik here to view.
6 Ways to Maximize Your Agency Relationship
Matt Sonnhalter, Vision Architect at Sonnhalter, is posting today on how to maximize your relationship with your agency. One of the most important questions that marketing communication clients should...
View ArticleClik here to view.
Evolution of a Press Release
Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the evolution of the press release. Yes, it still is a legitimate marketing communications tool. Ghosts...
View ArticleClik here to view.
Are You Missing out on Mobile Marketing Opportunities to the Professional...
We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors. Their office is a jobsite and they need to be and stay connected. Mobile is...
View ArticleClik here to view.
Plan, Plan, Plan
From Rachel Kerstetter, PR Engineer For most of us, a new year is a lot like a blank slate. New goals are set at the beginning of each year and new initiatives are undertaken. To have a successful...
View Article
